1.1 Cocabulary
Open your Market Leader book on page 97 and develop exercises A to C on internal
communication.
These days, companies are spending more time and money on improving internal communication wich takes place inside an organisation. Communication will be downwards (from managers to junior staff),upwards ( from staff to managers) and cross (between staff), as well as between individuals and groups of people.
There are various channels wich can be used. These can be divided into five areas:
1 print : paper-based communication, e,g magazines, newspaper,newsletters. Letters, notes and messages.
2 Face to face : direct contact with other people,e,. one-to one meetings, team meetings, forums, conferences,, briefings.
3 Work place :physical objects in the working environment or workspace, e, g. nitice boards, signs
4 Electronic : communication using computers , phones, televisions,etc, e, g. DVD, e-mail,voicemail,SMS messages ,. Electronic newsletters, conference calls.
5 Company intranet: using social media to create an internal community,e,g. posting profiles,writing blogs and wikis,starting discussion forums,etc, Many leaders write internal blogs. Employees may join chat rooms, forums or message boards to post ideas and comments or upload images and discuss with other employees around the world.
They may also be able to download information from the intranet. Improvements in communication lead to better informed, happier and more motivated employees, who will become more loyal to their company.
1 move information from a network to a PC ……download
2 web page written by an individual …………. post
3 put information from a PC onto a network ( 2 words) …. Upload
4 methods communication ……………………….blogs and wikis
5 knowledge sharing site ………………………… channels
6 chances for the people to discuss subjects……… forum
7 meetings where information or instructions are given …. briefing
Now open your Market Leader book on page 105 and develop exercises A to C
on company cultures.
1 we don´t have wear business suits at the end of the week. My company has a system of casual Fridays.
B. Would you like to work for an organization which has:
I would like work a with casual Friday and flexible hour.

On page 113 of your Market Leader book, develop exercises A to C on skills and abilities.
KARADA MODEL PLC
EUROPEAN MANAGER 95 K + CAR
Are you the person we are looking for?
THE ROLE
We are looking for a talented person for this position. In this exciting job, you will need to:
- · Lead a team of 25 people.(be in charge of)
- · Set up a new branch in Amsterdan. (star)
- · Train new staff. (teach)
- · Increase sales in all markets.(make more)
- · Develop new products.(create)
- · Improve communication between our head office and local branches.(make better)
- · Cope with strict deadlines and work well under pressure.(manage)
THE PERSON
In your presente job, you:
- · Manage a large department in the clothing industry . (control)
- · plan budgets.(think about the future)
- · organise sales conferences and trade exhibitions. (arrange)
- · deal with customers,suppliers and their problems. (take action)
- · motivate employees and sales teams to get the best results. (encourage)
Go over learning object 1 and test what you have learnt on vocabulary.